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BY MALENE BIRGER SHOW FW18

February 2018 / Category: Fashion

By Malene Birger
Copenhagen Fashion Week 2018

It has been one of these rare moments in between the saturated fashion industry that a brand pleasently surprises you with a new, fresh and different vision during fashion week. Welcoming Mathilde Torp Mader as the new creative director at one of the best Danish brands, she showed her debut collection a couple of days ago at the By Malene Birger show in Copenhagen. Instead of letting the models run over the runway she gave her start at the company a fresh cick-off while showing the collection on an overdimensional screen which displayed a cool, arty and edgy video installation. Always loving to combine fashion, visuals and art this hit me immediately and made me a Mathilde number one fan straight away. Thanks for having me By Malene Birger I am very excited about everything to come!